Digital Signage Pilots – Good Scope of Work

Many new  networks fly or fail depending on the success of the “Pilot”.  Pilots, sometimes labelled Proof of Concepts, Tests or Demos  need to be well planned, executed and measured..with clearly defined  success milestones. Coxcom assists at all points of the pilot process, not just installation.

Content is generally considered to be the critical factor in the success of a pilot. Surprisingly,  content is often poorly selected and  re-purposing of existing, potentially ineffective content is often done since an investment in custom content is more palatable upon the completion of the pilot. Coxcom’s role is to make sure whatever content is selected is displayed in the best way through assistance in planning,  professional installation and the proper servicing of the pilot locations.

Ideally, we are introduced to a pilot project in the early planning phase when the definitions of objectives and other early planning processed are starting. Once objectives are determined,  Coxcom can assist in the development of a detailed scope of work that describes equipment required, cabling and electrical requirements,  equipment location, wall/ceiling requirements, installation process, site commissioning process and other deliverables. Site surveys may be required to complete this step.  Scopes of work also serve as a “check” to confirm  the equipment selected and the physical deployment is designed to properly serve the pilot objectives.

Upon  approval of the scope of work, an important question is presented:  Does the design and scope meet the physical requirements to deliver the desired content  and any reporting capability (such as RS-232 connectivity reporting) the execute the vision of the pilot. In addition, are the various cost areas of the pilot fully identified – with the equally important sign-off by all participants as to who bears which costs.

The scope of work should also include the expectations on the site -servicing of equipment during the pilot program.  There will be a cost associated with service that is dependent on the number of locations deployed, the nature of the equipment, and the expected service response times.